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ieLawX – Event Summary 2016

Over fifty experts in the legal services, technology and big data industries stepped away from their projects last Thursday, May 26th, to take part in the first edition of ieLawX, a groundbreaking new event that is IE Law School´s response to one of the most powerful trends disrupting the legal industry around the world. It was a gathering where a select community of experts spent half a day immersed in a highly focused conversation on the opportunities and challenges that Big Data Analytics is generating for a broad range of stakeholders.

The atmosphere was electric, and the unique and innovative setting was the perfect stage to generate and share insights and ideas. Thanks to the motivation from successful key players in the field and the chance the event gave them to interact with other industry leaders, this truly was a day to remember



Opening by Javier de Cendra


Big Data in the Legal Sector

Eduardo Ruiz, The Hewlett Packard Vice President and Deputy General Counsel introduced participants to analytics and big data by using real examples on how these tools have been implemented in his company and went through resource optimization and delivering business value. He examined intelligence tools for analysing data, and how these enabled them to align time inputs and deliver an enterprise view of the law department’s activities. The results included prioritizing high-value projects, contracts and tasks, and other opportunities for cost and time savings. He reminded participants of the current challenges we are all facing and made evident how big data is, and will continue to be, a game changer.


Video highlights

Should private companies make their strategies on big data public?

Session 1

Big Data in the Private Sector

César Mejías, CIO at J&A Garrigues SLP, spoke about using document management systems and how to use the information gathered from big data strategically in order to connect dots, for example between metadata and their process management software. He explained in detail two of the tools his company has built: “The anonymizer”, “The Office add-in”, and mentioned additional features the future will bring, such as a digital assistant for searching, more mobility, etc.

Martí Manent, founder and CEO of Derecho.com and founder of elAbogado.com, analyzed big data in the private sector and its uses to increase sales, help users find the right lawyer, and help lawyers attract customers. A perfect example of how big data not only influences the legal sector in terms of policies, but also how it is a huge business opportunity that nowadays is shaping market trends.


Video highlights

Which is the difference between technology and big data?

Session 1 - César Mejías

Session 2

Big Data and the Digital Consumer

Nicole Kelsey has over 20 years of international legal experience, and during the eventshe introduced the concept of big data and clarified exactly what the terms “data collection” and “data processing” mean. She continued talking about Criteo, a personalized retargeting company that drives sales for e-commerce businesses, and how they apply these tools for more effective marketing. She went through data privacy and pseudonymous data, and finished her presentation with a complete overview of the legal considerations.


Video highlights

Session 2 - Nicole Kelsey

Session 3

Big data visualization

Session 4

Data Ownership. Protection, Privacy and Security

Silvia Gerbolés, Senior Group Legal Counsel in Ericsson, talked about the real value of big data and the incredible extent to which it allows companies to share knowledge and predict and take more informed decisions. She mentioned how big data can improve the assets of a company by influencing areas such as service improvement, customer experience, commercialization of results, reports compilation and marketing publications, among many others. She gave specific examples that allowed presenters to apply these concepts to a specific business experience.

Sara Fernández is currently Head of the Privacy and Consumer Protection Department in Telefonica España, and she delighted all attendees with her talk about geolocation, its use for business planning purposes and how this has allowed companies to study the influence areas of malls and public transport planning among others. She also mentioned how big data has helped improve Telefonica’s marketing contactability rates, through inbound and outbound logistics. She wrapped up by going through Telefonica’s current and future legal challenges, the main privacy fears they have to overcome, and trust-building measures.


Video highlights

Session 4 - Cristina Sirera

What do you think of using data analytics to review agreements, legal documents, cases…?

What do you think of using algorithms to create predictions for cases, based on how similar cases fared in the same jurisdiction?

Session 5

Opportunities for Policy-Making, Monitoring and Enforcement. Challenges of Existing Regulatory Frameworks and Technical Capacity for Market Supervision.

Relationship Between Private and Legal Sector.

Mateo Silos, Head of Economic Analysis at the Spanish Competition and Markets Authority, covered technological innovations and the pro-competitive benefits of big data and how it enables improved policy making, specifically when it comes to removing regulatory restrictions on competition in order to foster competition and increase welfare. He emphasized how data-driven markets offer huge benefits, such as making it easier to search and compare products. He also analyzed this topic from the consumer’s point of view, showing how having all this information available changes the customer experience.

Jorge Villarino, Partner and Director of Regulation in Vinces, a Spanish strategic consultancy, covered public policy and big data and analyzed how conservative industries, such as the legal industry, are changing due to the benefits brought by big data. He emphasized how the public sector will start using big data tools that are currently being implemented by the private sector and used the book “Alice in Wonderland” to make a great analogy and jump into the strategic question: “what do I need the data for?”. He answered this question by introducing the concept of “smart government”, and explaining e-policy, and the role that can be played by big data in the policy-making processes. He covered areas such as health, education, agriculture, urban mobility, and public safety, among others, and the different initiatives that are being evaluated and implemented.



Video highlights

What is the public sector's role when it comes to big data?

Which areas of public services stand to gain most from big data?

Check out the IELawX Storify


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